TrackerLink: Deferred Deep Linking & Campaign Attribution for Mobile Apps
Route every tap — from an ad, a QR code, or a referral link — to the exact screen in your app, before or after install, while attributing it to the right campaign.
notifySphere TrackerLink is a mobile measurement partner (MMP) feature for deferred deep linking and install attribution — it routes new and existing users to the correct in-app content from any ad network, QR code, or referral link, and tracks the entire journey a single link produces: the install it caused and the signup or sign-in that follows, attributed back to the same campaign — the same job Branch.io or AppsFlyer perform.
From click to the right screen, in three steps
No separate MMP contract, no manual UTM reconciliation.
Create a TrackerLink
Set a destination route and campaign metadata from the dashboard — one link works across every platform.
Drop it into a campaign
Use the link in an ad, QR code, email, or referral share. The SDK captures the click before or after install.
Route and attribute
On first open, the app routes to the right screen and the install gets credited to the right campaign automatically.
Mobile deep linking and attribution, without a separate MMP contract
Deep link attribution and campaign analytics you'd expect from a mobile attribution platform — a lighter mobile attribution alternative to a dedicated MMP.
Deferred Deep Linking
Send a new user to the App Store, then straight to the right screen after install — no context lost.
Install & Signup Tracking
One link tracks the full funnel — the install it drove and the signup or sign-in that followed — attributed to the same campaign.
One Link, Every Platform
A single TrackerLink works across iOS, Android, and web — no separate links per platform or store.
Fraud Detection
Filter click spam and install fraud out of your attribution data before it skews campaign decisions.
Campaign Analytics
See installs, re-engagements, and conversion events broken down by campaign, source, and creative.
Drop-in SDK
The React Native SDK handles link resolution and routing with a few lines of setup code. Attribution isn't in the Flutter SDK yet.
Re-engagement Links
Bring existing users straight to a specific screen from an email, WhatsApp message, or push notification.
Ad Network Postbacks
Send conversion events back to your ad networks so campaign optimization has real install and revenue data.
Attribute installs and conversions in React Native
Initialize the SDK once, then credit in-app conversions to the campaign link that drove them.
import { Platform } from "react-native";
import NotifySphere from "react-native-notify-sphere";
await NotifySphere.initialize({
applicationUserId: 123,
type: Platform.OS === "android" ? "AndroidPush" : "IOSPush",
appId: "YOUR_APP_ID",
apiKey: "YOUR_API_TOKEN",
});
// Credit a conversion to the TrackerLink campaign that drove it
await NotifySphere.postEvent({
event: "booking",
nsClick: "abc123", // from the campaign deep link
data: { revenue: 2500, order_id: "ORD123" },
});Frequently asked questions
Does TrackerLink track signups, or just installs?
Both. A TrackerLink click is tracked through install and through the first signup or sign-in event you send from your app, so the same campaign gets credit for the install and for the signup that follows it — not just the download.
How is TrackerLink different from a normal app store link?
A normal store link loses all context once the user installs. TrackerLink remembers the destination and campaign through the install, so the app can open directly to the right screen and attribute the install correctly — the same deferred deep linking behavior Branch.io or AppsFlyer provide.
Does TrackerLink work if the app isn't installed yet?
Yes — that's the deferred part. If the app isn't installed, the link sends the user to the store; after install, the SDK resolves the original link and routes them to the intended screen.
Can I use TrackerLink for re-engagement, not just new installs?
Yes. The same link format works for existing users — tapping it from a push notification, email, or WhatsApp message opens the app directly to the linked screen.
Does TrackerLink work with React Native?
Yes. The react-native-notify-sphere SDK reads the install referrer and attributes in-app conversions to the campaign link with postEvent. The Flutter SDK currently covers push notifications, not attribution.
What attribution data do I get per install?
Campaign, source, creative, and referral link are recorded per install, along with post-install conversion events you send from your app or backend.
Attribution is only half the loop
Notify attributed users, message them on WhatsApp, and support them — all in the same dashboard.
Real teams, running real campaigns
Switching to notifySphere cut our vendor list from three to one. Push, WhatsApp reminders, and support tickets all live in the same dashboard now — onboarding was faster than we expected.
We needed reliable push delivery without maintaining a separate notification service. notifySphere handled the Firebase setup for us and it's been running without issues since.
Stop losing installs to broken deep links
Set up TrackerLink attribution in minutes, not sprints.
Get started free